We have a simple ambition to create the most influential ideas for the real world.
Ideas that are influential in driving business growth, building meaning in consumers' lives, in your company creating energy and in culture shaping change.
Our country is going through profound change and right now it feels like anything is possible as we hit ‘reset’ on how we live, think and act. We believe this creates new possibilities for brands to become influential in shaping the real world.
Our founding spirit of Nothing is Impossible is more important now than ever before. We see it as a simple mindset that allows us to do unbelievable things, driven by the power of creativity.
Authentic portrayal brings to life the unabashed joy of unscheduled relaxation and sausage sandwiches
The unfinished memoir by former Lioness striker Ellen White shows how hate can prevent women from achieving their potential
The new campaign will see women-owned brands and businesses stocked in John Lewis stores.
The out-of-home installation at Euston station uses generative AI and API data to offer live insight and interactive guidance
The January sale spot takes a fresh approach encouraging audiences to indulge
Human insight, AI, breakthrough work and Barbie dominated the top reads of 2023
The weird, comforting, creative and feel-good festive advertising round up
Brixton Finishing School alumni share their thoughts on the year’s most impactful campaigns and what could push them even further
The showcase festive campaign from Saatchi & Saatchi is the Christmas gift we didn't know we needed
The UK advertising market’s annual Super Bowl moment is budget busting according to the Advertising Association and WARC
The first Christmas campaign from Saatchi & Saatchi introduces the Christmas hero you didn’t know you needed.
Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing
The genre defining campaign leads with insight and action
The festive campaign from Saatchi & Saatchi says as long as the food’s good, everything is good
The digital out of home campaign, created by Saatchi & Saatchi showcases greener, cleaner renewable energy.
Waitrose highlights the joy of a good meal to break up a busy schedule in first work from Saatchi & Saatchi.
For National Inclusion Week IMA-HOME’s Alex Uprichard outlines the importance of living and breathing inclusivity
A flurry of brand activations demonstrates the cultural firepower of women’s sport.
EE celebrates England’s historic performance in the Women’s World Cup in an emotive campaign.
To celebrate the launch of the EE Game Store EE is giving Fortnite fans the opportunity to compete against well-known streamers
EE blocks out the nation’s calendars for the Women’s World Cup semi-final
The campaign from Saatchi & Saatchi promotes the BHF’s weekly fundraising lottery
The agencies have all signed up to support the free creative schools platform launched last year
The review highlights a huge opportunity for carbon reduction in the process of advertising production around the world.
The second part of our series discusses why International Women’s day demands so much more than performative feminism.
GayVAR is the latest iteration of EE’s Hope United from Saatchi & Saatchi
The work, created by Saatchi & Saatchi is designed to puncture the silence surrounding the UK’s childcare crisis.
Claire Sadler, Chief Marketing and Fundraising Officer at the British Heart Foundation on spearheading transformation and making work that matters.
The campaign from Saatchi & Saatchi for the nutritional supplement brand takes inspiration from S.A.D lamps
The BITE Big Christmas ad round-up is a testament to the enduring power of creativity.
The new campaign from Saatchi & Saatchi encapsulates the moments that matter at Christmas
BrewDog has launched an outdoor advertising campaign to highlight the human rights abuses of the World Cup host nation Qatar.
The interactive Snap campaign from Cathryn Carey and Phoebe Chetwynd-Talbot shows how AR can be used to provide creative solutions to societal issues
The industry wide census led by the Advertising Association, the IPA and ISBA is set to return next spring
Saatchi & Saatchi bring back the iconic Pregnant Man campaign in the wake of the overturning of Roe Vs. Wade.
The campaign uses NFT technology to create real-world value, positively impacting the volunteering causes Gen Z care about across Europe
The latest campaign for EE from Saatchi & Saatchi sees footballers unite against online hate
Direct Line teams up with King Valkyrie from Marvel Studios’ “Thor: Love and Thunder” in new campaign from Saatchi & Saatchi
Pete Jeavons, Director of Marketing Communications on why EE is taking aim at sexism in football.
The first companies to sign up to the All In programme were celebrated at a Parliamentary Reception.
“This is science” shows how BHF research has turned science fiction into reality
From EA Games’ game changing leader, to sonic branding and revolutionising the industry for working parents, 2021’s top reads reflect the myriad challenges of 2021.
EE demonstrates the capabilities of its Full Fibre Max broadband in latest campaign
Inclusive creativity, tackling online hate and a masterclass in post pandemic purpose are top of the agenda in this year’s trend report.
Judges of this year’s Gerety Awards reflect on the great work and emerging trends, uncovering the very best in advertising through the female lens.
The groundbreaking Hope United campaign from BT and Saatchi & Saatchi underlines the importance of being actively anti-racist as a brand.
Far from being ’side-tracked by the side-hustle’ the Aura story underlines the way in which a side-hustle can provide creative fuel for a progressive agency
The six week course will be open to anyone and aims to broaden the talent pool for Publicis agencies.
From 26 weeks shared parental leave, to dedicated fertility and pregnancy loss policy the advertising giant is taking action to prioritise what matters most to employees as they build back better from the crisis.
ITV, BT and EE raise the bar with anti-racist campaigns supporting the England team
An ad made in just one day shows the power of creativity to change behaviour.
Gemma Phillips, Creative Director, Saatchi & Saatchi, lifts the lid on how the agency is transforming the workplace for working parents.
BT’s investment in stopping online hate underlines the power of brands to not just take a stand, but take tangible action, to tackle big societal issues.
The campaign, which runs exclusively in cinema, will promote the UK’s first unbreakable home wi-fi, which is backed up by EE.
Jerry Daykin, Senior Media Director, EMEA at GSK Consumer Healthcare Marketing, on why now is the time for the industry to make diversity a business imperative.
Saatchi Family aims to support working parents and power the industry to build back better following the coronavirus crisis.
While devastating in its reminder of each absence, the campaign is a powerful reminder to all who are grieving that while their experience may be unique, they are not alone within it.
With 180 advertising and marketing leaders from 30 different countries, Gerety 2021 shows it is possible to raise the bar when it comes to elevating female leadership.
The restrictions of lockdown have underlined just how much connectivity is a lifeline for parents and children alike.
As the lockdown only looks set to extend, campaigns like this are a reminder of the importance of connection as we remain physically separated from many of our friends and family.
Sarah Jenkins, Managing Director and Sam Hawkey, CEO of Saatchi & Saatchi introduce three new initiatives designed to change engrained behaviours and create broader opportunities in the industry.
The beauty of campaigns such as this is that it focuses on the reality; on how the generation itself would choose to portray themselves. Where society sees screen-obsessed, they see endless possibilities.
While enduring pressure is heaped on the NHS, charities like Marie Curie are continuing to help the hundreds of people with terminal cancer during this time.
A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.
In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?
BT has launched their biggest brand campaign for 20 years, ‘Beyond Limits,’ to champion the digital curriculum in Britain and demonstrate their commitment to a better connected country.
Consumers are done with talking, with words and empty promises, with hard to imagine numbers and overwhelming quantities. What they want is proof and evidence of brands making a change, and a means for them to do the same.
This year we watched robots struggle with their emotions, a Game of Thrones dragon burn down a Bud Light jousting tournament and Andy Warhol eat a Whopper. Read below for our take on the trends to have emerged from the Super Bowl 2019.
The definition and perception of beauty is changing, forcing the industry to change too. Here’s how some brands are keeping up.
High streets are supposedly dying. Shops are closing, shopkeepers leaving and conglomerates taking over. People shop online right, so why would they wander down to their local spot?
This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.
Politics took a backseat at this year’s Super Bowl as brands chose to spend most of their $5m+ budget on celebrities and good old family friendly entertainment.
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