At a time of technological disruption, disintermediation, and complexity, it’s never been more important to be human-first. Whether working for a consumer brand, healthcare firm, tech company, or building corporate reputation, we never lose sight of whom we’re communicating with. Real people.
We believe it’s not enough to earn attention. Brands must earn connection by meeting people where they are, with something they value. At the heart of every connection is a spark – when insight, culture, and media collide. The right spark connects people and ideas, igniting movements, shifting mindsets, and creating moments that matter.
We are the human-first agency.
Illumina welcomed HRH The Princess Royal to mark DNA Day, with 150 students taking part in sequencing a strawberry! Current Global provided media relations support, leading to positive coverage highlighting Illumina's commitment to future scientists.
Working with Microsoft’s Corporate & Legal Affairs group in EMEA, we’re supporting the team’s lawyers evangelize to their peers on how GenAI tools like Copilot are changing how they do their jobs – creating videos that are simple, authentic and sharable on LinkedIn.
With Microsoft we created a virtual event exploring AI’s impact on the future of work. With speakers from the likes of McKinsey, Korn Ferry and Microsoft’s EMEA president, we created a half-day session that attracted 1,400 senior business leaders from across Europe.
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