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Stack

Core disciplines: CRM/Customer engagement, Digital, Integrated marketing

 

PEUGEOT

LAUNCHING ONLINE

CHALLENGE

Car dealerships are not everybody’s cup of tea. They take time and effort to get to (often valuable weekends) and can be intimidating. We were tasked to help create another way.

 

ANSWER

PEUGEOT Ecomms is the world’s first complete online car purchase journey. That means you can choose your model, spec it out, arrange a finance package, part exchange your old car, and arrange delivery of your new one to your drive - all without you having to leave your sofa.

 

IMPACT

To date, Ecomms has beaten all sales targets from launch.

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