Launching an unskippable TikTok feed
Spotify
The Context
Spotify was struggling to connect with its target audience of Gen Z audio lovers in the UK.
The Move
Give UK Gen Z unrivalled access to Spotify’s talent and creators in a place where they were already talking.
The Action
An unskippable new TikTok feed, featuring UK artists and creators curated to appeal to a TikTok audience hungry for bespoke audio content.
The Impact
1.7million+ organic engagements and 100k+ new followers in the first year of Spotify's new TikTok channel.
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Launching an unskippable TikTok feed
What do you do when your audience is on TikTok but you aren’t? You get That Lot to launch your TikTok feed, of course.
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