Core disciplines: Branding / design, Innovation/NPD/Service Design


Tweet : Jan 23rd 2018 14:44
“Positioning the Cincinnati region was all about uncovering the community’s authentic DNA and sharing it with the world,” says @mattwfearn, group director at LPK. More:
Tweet : Jan 23rd 2018 14:16
200-plus national media stories. A top spot on the 2018 must-visit list from @nytimes. The Cincinnati region's rapid rise is undeniable, and it's thanks in big part to a robust regional positioning strategy led by @CincyUSA. Read about the work:
Tweet : Jan 22nd 2018 15:12
At NYU, a new exhibition of drawings by Santiago Ramón y Cajal shows us the beautiful brain; the art of our cognition: #desiresthinking
Tweet : Jan 22nd 2018 14:50
Brand designer, emotional meteorologist—or both? @meredithwhitney weighs in with today's #MondayMemo:
Tweet : Jan 22nd 2018 13:03
The wait's over. #Amazon will open its first brick-and-mortar today—with no checkout in sight: #retailtrends
Tweet : Jan 19th 2018 17:20
12 retail execs get real about 2018 for @RetailDive. For Levis, it's reconciling the enduring & emergent. To paraphrase: "delivering the expected has never been more important; that said, you must give them the unexpected, too." More:
Tweet : Jan 19th 2018 15:53
"You need input if you're going to create output." Creative brainpower inspired by #Basquiat for your Friday:
Tweet : Jan 17th 2018 19:30
One day it's designing a better backpack. And the next, it's making a tastier potato chip. Our own @rollermt gets kids excited about a #coolcareer as a trends research analyst on @cetconnect. Watch:
Tweet : Jan 17th 2018 17:31
Did grocery shopping just change for good? Kroger unveils Edge, a digital sub-in for shelves' paper price tags:
Tweet : Jan 15th 2018 19:41
It's that time of year. Tomorrow, @PrintsourceNY takes Manhattan by storm, celebrating the #PowerOfPattern. Details here:
Tweet : Jan 11th 2018 22:00
Clink, clink! #LPKSalon starts in 3, 2, 1...
Tweet : Jan 10th 2018 20:38
Provocative discussion? Winter scotch sours? Yes, please. RSVP for tomorrow's LPK Salon:
Tweet : Jan 9th 2018 16:06
@CES kicked off #CES2018 in Las Vegas this morning for 4 days of new trends in tech. @FortuneMagazine has a first look:
Tweet : Jan 8th 2018 18:05
Have plans on the 11th? If you're in Cincinnati, join us for LPK Salon, a gathering complete with risky conversation + killer cocktails. RSVP here:
Tweet : Jan 5th 2018 14:14
"Desires address fear and pleasure in tandem—and there's really no sector more familiar with both than health care." We give the future patient experience a promising diagnosis:
Tweet : Jan 5th 2018 02:43
Ready or not, here comes A.I.
Tweet : Jan 2nd 2018 19:16
The new year arrives with a vengeance—consumer vengeance, that is. @meredithwhitney examines the evolving role of the brand designer in a new piece for @TheDieline: #desiresthinking
Tweet : Dec 31st 2017 17:54
Quick reflection exercise on this final day of the year: stop, start, keep. What will you quit doing? What new thing(s) will you take on? And what will you ensure holds steady? #stopstartkeep
Tweet : Dec 31st 2017 17:50
Though predominant, 2017's retail climate wasn't just about the strengthening dominion of Amazon. @FortuneMagazine gives us the retail year in review—and what it means for brands in 2018:
Tweet : Dec 26th 2017 20:07
2018 already has its lineup of #innovations, like Google's "mixed-reality goggles," which blur the lines between AR, VR & real life.
Tweet : Dec 21st 2017 15:34
'Tis the season for lists and a little reflection. @mwintrob looks back on his shortlist of best writing from 2017.
Tweet : Dec 20th 2017 21:19
Before the year is up, here's a short film about disruption, transformation—and how wolves move rivers. No, really:
Tweet : Dec 18th 2017 20:20
"bi3 represents the future of healthcare: thinking creatively and acting collaboratively to quickly seed and grow ideas," says @mattwfearn on the heels of bi3's big launch. Read on:
Tweet : Dec 15th 2017 14:26
Our design team had an ambitious objective: reinvent the pickup—and the wheel. See the work on @FOX19:
Tweet : Dec 14th 2017 22:03
We've been known to host a group meditation here in the office. Here's a quick 101 from @Inc.
Tweet : Dec 14th 2017 22:02
RT @Inc: 6 Ways to Get the Most From Meditation @RepManCody
Tweet : Dec 12th 2017 20:49
Is this your next pickup truck? @AutoweekUSA gives a peek inside the winning #autoinnovation designs from @Michelin's global competition:
Tweet : Dec 11th 2017 22:31
RT @mwintrob: "Critical thinkers are flexible thinkers who require evidence to support their beliefs and recognize fallacious attempts to p
Tweet : Dec 8th 2017 16:50
December 8th is @CharleyHarper Day in Cincinnati. We salute the prolific artist who was "beguiled by the wild" and a huge inspiration to LPK. Here he is, second from back, at work in his design studio.
Tweet : Dec 7th 2017 18:17
What does higher education look like 2, 5 or 10 years from now? Gen Z has a few ideas of its own. Learn more in our (free!) keynote, The Future Student, and start thinking ahead:

Yogi Tea - A Brand Fit for the Mass Market
Yogi Tea
(Yogi Tea)
A Brand Fit for the Mass Market
Branding / design
Yogi Tea partnered with LPK to release a lineup tailored to mainstream shelves and consumers.
Aug 21st 2017 14:23:34
Gerber Grill Cheese - Gerber Takes to the BBQ
Gerber Grill Cheese
Gerber Takes to the BBQ
Branding / design
The fondue brand partnered with LPK to debut their line of grill-ready cheese patties.
Aug 21st 2017 14:23:22
Tampax & Always Radiant - Off the Runway, into Her Bag
Tampax & Always Radiant
(Procter & Gamble)
Off the Runway, into Her Bag
Branding / design
The Radiant collection by Tampax & Always embraces the bolder side of femininity.
Jun 27th 2017 10:55:52
Pinnacle - Top of the Leaderboard
(Acushnet Company)
Top of the Leaderboard
Branding / design
We drove Pinnacle to greener grass with a new brand design that resonates with casual golfers.
Jun 27th 2017 10:55:35
Pringles - A Brand Fit for a Party
A Brand Fit for a Party
Branding / design
To celebrate its 25th year in the UK, Pringles design pushes snacking beyond the ordinary.
Jun 27th 2017 10:55:10

Case studies

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