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Distillery

Core disciplines: Branded content, Creative production

 

Produced in Kenya and the UK, this award winning content series shows life as a volunteer, asking the viewer “what will their day bring”? Through the eyes of one real life volunteer, we contrasted UK life, with what life was like on a volunteer placement in Kenya by splitting the 360 space into two spheres.
 

 

 

The Challenge

VSO needed a strategic piece of content to inspire potential volunteers to take action and continue through the sign up process, and to raise money for their volunteer placement.

 

Our Approach

We created an immersive experience, using VR / 360 video whereby we contrasted life as a volunteer in front of the viewer, with life in Newcastle, UK behind them.
Our content plan spanned facebook 180 degree stills, YouTube and VR platforms.

 

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