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Stein IAS

Core disciplines: Brand Activation, Digital, Integrated marketing

 

 

Introduction

When global industrial polymer giant Trelleborg Engineered Products merged its mining, energy and infrastructure businesses into a single market-facing entity, Stein IAS was called upon to undertake a major branding project. The ‘Everyday Ingenuity’ creative focuses on Trelleborg’s key differentiator: the engineering brains behind that deliver great service every day not just on a project basis. This concept has been successfully used to advertise Trelleborg solutions in tunneling, dredging, mining, offshore oil & gas, wind energy, construction and more.

 

 

The Brief

The new identity would need to stand out but remain contextual to the engineering world. It would also need to be versatile enough to carry messages about Trelleborg Group’s diverse solutions portfolio and industry leading expertise.

 

Our Approach  

Ingenious Creative Solutions

The creative concept juxtaposes the everyday working world of the target audience with the large-scale projects they work on, neatly solving the age-old problem of creating an engaging idea that is capable of carrying a serious message.

Versatile Creative Applications

Executions for different solutions feature images of projects in that particular sector, so no matter the engineering territory in question, this flexible creative could be successfully applied.

Engineering Success, Everyday

The Everyday Ingenuity concept has been successfully used to advertise Trelleborg solutions in tunneling, dredging, mining, offshore oil & gas, wind energy, construction and more.

 

 

 

Summary

The Everyday Ingenuity concept has been successfully used to advertise Trelleborg solutions in tunneling, dredging, mining, offshore oil & gas, wind energy, construction and more. The idea has been applied to printed ads and content, video, webpages, online ads, downloadable content and internal communications such as posters and coffee mugs.

 

 

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